Research across equities, macro, industries and asset allocation.

Sonny’s View is a self-driven, non-commercial research platform covering equity research, macro research, industry research and asset allocation. Our analysts combine quantitative and qualitative methods, and they are passionate about the research itself: building the model, testing it against the data, and stating plainly what would prove it wrong.

We publish the framework, not just the call: full exhibits, the model behind every number, and the limitations left in rather than cut. Every piece is written in English and Chinese.

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RIGHT NOW Tracking the hiking cycle month by month: the September note is up, and the Q4 update is in progress.

COVERAGE · EQUITY RESEARCH

Value is probability-weighted
Next: Chevron (NYSE: CVX), draft in progress All equity research →
Bear Base Bull Probability-weighted Share price at report date

WHAT WE COVER

Four kinds of research, one standard

Each area has its own process. What holds across all of them: every thesis ships with the condition that would retire it, and the limitations stay in the document rather than getting cut for length.

NEWEST REPORT · EQUITY RESEARCH · OCTOBER 30, 2026

Meta Platforms: Buy, 30.0% probability-weighted upside

All reports →

A dominant ad engine, priced as if its AI spending will not pay off.

RATING

Buy

PROB.-WEIGHTED VALUE

$796.40

IMPLIED UPSIDE

+30.0%

PRICE, OCT 28, 2026

$612.49

Exhibit. Scenario values per share against the October 28 share price

Three-scenario DCF, weighted 25% bull, 50% base and 25% bear. Even the bear case value is above the share price. Per-share values are pre-distribution.

Read the report Request the Excel model 中文版

NEWEST · MACRO RESEARCH · SEPTEMBER 2026

Growth cools, inflation holds, and the Fed's gauge disagrees.

All macro research →

Two VAR models, estimated on monthly data back to 1997, see the ISM PMI easing from 55.6 to 53.1 by April 2027 while staying in expansion, and Core CPI holding near 2.44%. The catch is Core PCE, the measure the Fed relies on: 3.3% in July, 0.9 points above Core CPI.

53.1

ISM PMI, April 2027 forecast

2.44%

Core CPI, held through April 2027

+0.9 pp

Core PCE above Core CPI, July

Read the report See the models

METHODS

Quantitative and qualitative, used together

The models make every assumption visible. The qualitative work decides which assumptions matter. Each report uses both.

Quantitative

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Qualitative

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What every piece carries

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PROCESS BY TYPE OF WORK

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The full framework: the transmission chain, rates, geopolitics, the five percent target and the energy screen →

FREE AND PUBLIC · ENGLISH AND 中文

Portfolio Dashboard

A free, public tool built to read markets top down, from macro to industries to companies, and to track every call we publish against the S&P 500.

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Portrait of Sonny Xi

RESEARCH LEAD AND WRITER

Sonny Xi

I'm Sonny, a self-driven researcher who covers a wide range of ground and learns in public. M.S. Finance out of Illinois Gies, international affairs and finance at GW before that. Most of my research starts as a question I could not answer from someone else's note, so I build the model and find out.

About and full CV →

AVAILABLE NOW

Looking for a research seat.

Equity research, macro strategy and buy-side analyst roles. U.S. permanent resident; no sponsorship required now or in the future. Open to relocation.

ouxi2@illinois.edu